Brass On

For the context of the marketing strategy for the living museum “Ferropolis” we funded a series of events, working alongside Landesmarketing Saeschsen-Anhalt and the European Tourism Institute (ETI).

The tagline ‘Cool Tradition’ combined traditional mining and its heritage with new cultural and event concepts. ‘BRASS-ON – Festival for Bergmannkapellen and Brassbands’ brought together the musical traditions of former mining communities and contemporary brass interpretations.