SIMPLY GOOD ADVERTISING – THE COMMERCIAL MANUAL FOR CRAFTSMEN AND WOMEN.
This specialist book gives craftspeople the opportunity to draw attention to promote media exposure using their own resources independently (DIY).
As a practical introduction guide to self promotion, this contained specific topics such as corporate design, general advertising and web design. Using illustrated examples and case studies, craftspeople were provided with the tools and knowledge they need to implement their own advertising and marketing strategies.
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